12play is committed to protecting the privacy and security of every member's personal data. This document transparently explains how we collect, use, store, and protect your information in line with industry best practices.
We invest in the best technology and procedures to ensure your personal information is always properly protected.
All data transmitted between your device and 12play's servers is protected with 256-bit SSL encryption — the same technology used by leading banking institutions worldwide.
Our Know Your Customer (KYC) procedure ensures that only verified individuals can access accounts, protecting you from any identity impersonation attempts.
Your personal data is stored on servers protected by multi-layered firewalls, strict access controls, and continuous around-the-clock security monitoring.
12play will never sell, rent, or disclose your personal data to advertisers or third-party companies for marketing purposes without your consent.
Our privacy policy is fully compliant with applicable data protection regulations, including anti-money laundering (AML) requirements and online consumer protection standards.
You have the right to access, correct, download, or request deletion of your personal data at any time. We respect and facilitate the exercise of these rights.
Important Notice: This Privacy Policy describes our practices regarding the collection and use of your personal data. By using the 12play platform, you agree to the terms set out in this document. Please read it carefully before using our services.
When you register and use the 12play platform, we collect various types of information to ensure we can provide a safe, efficient service that complies with applicable legal requirements. The information we collect falls into two main categories:
Information You Provide Directly:
Information Collected Automatically:
All information we collect is for legitimate purposes and clearly stated in this policy. We do not collect data beyond what is necessary for our services.
The data we collect is used responsibly and only for purposes relevant to delivering 12play's services to you. Below is a summary of our data usage and the legal basis underpinning each:
| Purpose of Use | Data Type | Legal Basis |
|---|---|---|
| Identity verification & KYC | Name, IC/Passport, date of birth | Legal obligation |
| Deposit & withdrawal processing | Payment details, bank account | Contract enforcement |
| Account security & fraud detection | IP address, activity logs, device info | Legitimate interest |
| Customer support communications | Email, phone number | Contract enforcement |
| AML compliance & regulatory reporting | Transaction and identity data | Legal obligation |
| Platform improvement & analytics | Anonymised usage data | Legitimate interest |
| Promotions & personalised offers (with consent) | Email, gaming habits | Consent |
You may withdraw consent to receive marketing communications at any time by contacting our support team or through your account settings. Withdrawing consent will not affect your eligibility to continue using the platform.
12play prioritises your privacy and will not sell or rent your personal data to any third party for marketing or commercial purposes. However, there are certain situations where we need to share some of your information with trusted parties:
Every third party working with 12play is required to sign a data processing agreement prohibiting them from using your data for any purpose other than those specified.
The security of your personal data is 12play's highest priority. We implement multiple layers of technical and organisational security measures specifically designed to protect your information from unauthorised access, loss, alteration, or unintended disclosure.
Key security measures we practise include:
While we take all reasonable steps to protect your data, no system can be guaranteed 100% secure against all threats. We encourage you to also take precautions such as using a strong, unique password and never sharing your login credentials with anyone.
12play uses cookies and similar tracking technologies to enhance the user experience, ensure account security, and analyse usage patterns on our platform. Cookies are small text files stored on your device when you visit our website.
Types of cookies we use:
You can manage or delete cookies through your web browser settings at any time. Please note that disabling certain cookies may affect the functionality and user experience of the 12play platform.
As a 12play member, you have certain rights regarding your personal data. We respect and facilitate the exercise of these rights in accordance with sound data protection principles:
You have the right to request a copy of all personal data we hold about you at any time.
If your data is inaccurate or incomplete, you have the right to request a correction promptly.
In certain circumstances, you may request the deletion of your personal data from our systems.
You may request to restrict the processing of your data in certain prescribed circumstances.
You have the right to receive your data in a machine-readable format for transfer to another service.
You may object to the processing of your data for direct marketing purposes or our legitimate interests.
To exercise any of the above rights, contact our data protection team at [email protected]. We will process your request within 30 calendar days from the date of receipt.
12play retains your personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable law. Retention periods vary by data type:
Once the applicable retention period has ended, data will be securely deleted or fully anonymised in accordance with established security procedures.
The 12play platform is strictly for individuals aged 18 and above. We do not intentionally collect or process personal data from individuals under the age of 18.
If we discover that we have inadvertently collected personal data from someone under the age of 18, we will take immediate action to delete that information from our systems. The account in question will be closed immediately and all related transactions will be cancelled.
Warning: If you suspect that someone under the age of 18 has registered or is using the 12play platform, please contact us immediately at [email protected] so that appropriate action can be taken without delay.
The 12play platform may contain links to third-party websites or services for informational convenience. Please note that this Privacy Policy applies to the 12play platform only only and does not cover the privacy practices of external websites you may visit through those links.
We are not responsible for the content, privacy policies, or security practices of any third-party websites. We encourage you to read and understand the privacy policy of every website you visit before providing any personal information to them.
12play reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our business practices, new legal requirements, or improvements in how we protect your data. Any changes made will take effect immediately upon publication on this website.
For amendments considered material or that significantly affect your privacy rights, we will provide appropriate notice via the email registered to your account or through an in-platform notification at least 14 days before those amendments take effect.
Your continued use of the 12play platform after any amendments to this Privacy Policy take effect will be deemed as your acceptance of those changes. We encourage you to review this page periodically to stay informed of how we protect your information.
If you have any questions, concerns, or complaints regarding this Privacy Policy or how we handle your personal data, our team is ready to assist you. We are committed to addressing every enquiry seriously and within a reasonable timeframe.
Data Protection Email: Send your privacy-related enquiries to [email protected]. Our team aims to respond to all inquiries within 3 business days. For issues requiring further investigation, we will provide an update within 14 calendar days.
You may also reach us via the Live Chat feature available on the 12play platform for general privacy inquiries. For formal data rights requests such as access, correction, or deletion, please use the email channel to facilitate proper processing and documentation.
All data is transmitted over fully encrypted connections, protecting your information from any interception during transfer.
12play complies with all applicable data protection, AML, and KYC regulations to ensure lawful and trustworthy operations.
All privacy and data rights enquiries are guaranteed a response within 3 business days by our dedicated team.
Access, correct, or delete your data at any time. We make it easy to exercise all your privacy rights without any barriers.
Answers to the most frequently asked questions by members regarding our data protection and privacy policy.