Official Privacy Policy

Privacy Policy 12play — Your Data Is Fully Protected

12play is committed to protecting the privacy and security of every member's personal data. This document transparently explains how we collect, use, store, and protect your information in line with industry best practices.

Last Updated: 1 January 2026
Data Protection Commitment
  • 256-bit SSL encryption for all data
  • Data never sold to third parties
  • Data access and deletion rights guaranteed
  • Full AML & KYC regulatory compliance
  • Continuous 24/7 security monitoring
Key Protection Features
Why Your Data Is Safe with 12play

We invest in the best technology and procedures to ensure your personal information is always properly protected.

Military-Grade Encryption

All data transmitted between your device and 12play's servers is protected with 256-bit SSL encryption — the same technology used by leading banking institutions worldwide.

KYC Identity Verification

Our Know Your Customer (KYC) procedure ensures that only verified individuals can access accounts, protecting you from any identity impersonation attempts.

Secure Data Storage

Your personal data is stored on servers protected by multi-layered firewalls, strict access controls, and continuous around-the-clock security monitoring.

No Data Sales

12play will never sell, rent, or disclose your personal data to advertisers or third-party companies for marketing purposes without your consent.

Full Regulatory Compliance

Our privacy policy is fully compliant with applicable data protection regulations, including anti-money laundering (AML) requirements and online consumer protection standards.

Full Control Is Yours

You have the right to access, correct, download, or request deletion of your personal data at any time. We respect and facilitate the exercise of these rights.

Important Notice: This Privacy Policy describes our practices regarding the collection and use of your personal data. By using the 12play platform, you agree to the terms set out in this document. Please read it carefully before using our services.

1

Information We Collect

When you register and use the 12play platform, we collect various types of information to ensure we can provide a safe, efficient service that complies with applicable legal requirements. The information we collect falls into two main categories:

Information You Provide Directly:

  • Full legal name as shown on your official identification document
  • Date of birth and gender for age verification purposes
  • Full current residential address including postcode and state
  • An active mobile phone number we can reach you on
  • A valid and active email address
  • Your bank account details or preferred payment method
  • A copy of your identification document such as MyKad or Malaysian passport for the KYC process

Information Collected Automatically:

  • IP address of the device used to access the platform
  • Your web browser type and device operating system
  • Activity log data including pages visited, session duration, and in-account actions
  • Geographic location data based on IP address for security purposes
  • Cookie and other tracking technology information as described in Section 5

All information we collect is for legitimate purposes and clearly stated in this policy. We do not collect data beyond what is necessary for our services.


2

How We Use Your Data

The data we collect is used responsibly and only for purposes relevant to delivering 12play's services to you. Below is a summary of our data usage and the legal basis underpinning each:

Purpose of Use Data Type Legal Basis
Identity verification & KYC Name, IC/Passport, date of birth Legal obligation
Deposit & withdrawal processing Payment details, bank account Contract enforcement
Account security & fraud detection IP address, activity logs, device info Legitimate interest
Customer support communications Email, phone number Contract enforcement
AML compliance & regulatory reporting Transaction and identity data Legal obligation
Platform improvement & analytics Anonymised usage data Legitimate interest
Promotions & personalised offers (with consent) Email, gaming habits Consent

You may withdraw consent to receive marketing communications at any time by contacting our support team or through your account settings. Withdrawing consent will not affect your eligibility to continue using the platform.


3

Disclosure to Third Parties

12play prioritises your privacy and will not sell or rent your personal data to any third party for marketing or commercial purposes. However, there are certain situations where we need to share some of your information with trusted parties:

  • Payment service providers: Transaction information required to process your deposits and withdrawals is shared with licensed and regulated payment gateway providers.
  • Game content providers: Minimum required data is shared with game providers to enable you to access and play their games on our platform.
  • Regulatory authority: When required by law, court order, or directive from a relevant authority, we will disclose the necessary information to that party.
  • Audit and compliance partners: An independent audit firm that helps us ensure compliance with fair gaming and anti-money laundering regulations.
  • Technical service providers: Companies providing technical infrastructure such as server hosting, cybersecurity systems, and analytics — all bound by strict confidentiality agreements.

Every third party working with 12play is required to sign a data processing agreement prohibiting them from using your data for any purpose other than those specified.


4

Your Data Security

The security of your personal data is 12play's highest priority. We implement multiple layers of technical and organisational security measures specifically designed to protect your information from unauthorised access, loss, alteration, or unintended disclosure.

Key security measures we practise include:

  • 256-bit SSL/TLS Encryption for all data communications between your browser and our servers
  • Encryption of stored data using AES-256 algorithms for all sensitive information in our database
  • Two-factor authentication (2FA) available on all member accounts to add an extra layer of protection
  • Suspicious activity monitoring in real time by the 12play cybersecurity team
  • Strict internal access controls — only staff who require access to perform their specific duties are permitted to view members' personal data
  • Regular security audits by an independent third party to identify and address any system vulnerabilities

While we take all reasonable steps to protect your data, no system can be guaranteed 100% secure against all threats. We encourage you to also take precautions such as using a strong, unique password and never sharing your login credentials with anyone.


5

Cookies and Tracking Technologies

12play uses cookies and similar tracking technologies to enhance the user experience, ensure account security, and analyse usage patterns on our platform. Cookies are small text files stored on your device when you visit our website.

Types of cookies we use:

  • Essential cookies: Required for core platform functions such as maintaining your login session and ensuring secure navigation. These cookies cannot be disabled.
  • Performance cookies: Collects information about how you use our platform — for example, the most frequently visited pages — to help us improve our services. All data is collected anonymously.
  • Functionality cookies: Remembers your preferences and personal settings, such as your preferred language and display limits, to deliver a more personalised experience.
  • Analytics cookies: Enables us to understand platform performance and identify areas for improvement through anonymised usage data.

You can manage or delete cookies through your web browser settings at any time. Please note that disabling certain cookies may affect the functionality and user experience of the 12play platform.


6

Your Rights as a 12play Member

As a 12play member, you have certain rights regarding your personal data. We respect and facilitate the exercise of these rights in accordance with sound data protection principles:

Right of Access

You have the right to request a copy of all personal data we hold about you at any time.

Right to Rectification

If your data is inaccurate or incomplete, you have the right to request a correction promptly.

Right to Erasure

In certain circumstances, you may request the deletion of your personal data from our systems.

Right to Restriction

You may request to restrict the processing of your data in certain prescribed circumstances.

Right to Data Portability

You have the right to receive your data in a machine-readable format for transfer to another service.

Right to Object

You may object to the processing of your data for direct marketing purposes or our legitimate interests.

To exercise any of the above rights, contact our data protection team at [email protected]. We will process your request within 30 calendar days from the date of receipt.


7

Data Retention Period

12play retains your personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable law. Retention periods vary by data type:

  • Active account data: Retained for the duration of your active account plus a minimum of 5 years after account closure for regulatory compliance purposes.
  • Financial transaction records: Retained for a minimum of 7 years in accordance with Malaysian financial and anti-money laundering legal requirements.
  • KYC verification documents: Retained for the duration of the active account period and 5 years after account closure, or as required by regulators.
  • Support communication logs: Retained for 3 years for dispute resolution and service improvement purposes.
  • Anonymised analytics data: May be retained indefinitely as it can no longer be linked to any specific individual.

Once the applicable retention period has ended, data will be securely deleted or fully anonymised in accordance with established security procedures.


8

Children's Privacy

The 12play platform is strictly for individuals aged 18 and above. We do not intentionally collect or process personal data from individuals under the age of 18.

If we discover that we have inadvertently collected personal data from someone under the age of 18, we will take immediate action to delete that information from our systems. The account in question will be closed immediately and all related transactions will be cancelled.

Warning: If you suspect that someone under the age of 18 has registered or is using the 12play platform, please contact us immediately at [email protected] so that appropriate action can be taken without delay.


9

Links to Other Websites

The 12play platform may contain links to third-party websites or services for informational convenience. Please note that this Privacy Policy applies to the 12play platform only only and does not cover the privacy practices of external websites you may visit through those links.

We are not responsible for the content, privacy policies, or security practices of any third-party websites. We encourage you to read and understand the privacy policy of every website you visit before providing any personal information to them.


10

Privacy Policy Amendments

12play reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our business practices, new legal requirements, or improvements in how we protect your data. Any changes made will take effect immediately upon publication on this website.

For amendments considered material or that significantly affect your privacy rights, we will provide appropriate notice via the email registered to your account or through an in-platform notification at least 14 days before those amendments take effect.

Your continued use of the 12play platform after any amendments to this Privacy Policy take effect will be deemed as your acceptance of those changes. We encourage you to review this page periodically to stay informed of how we protect your information.


11

Contact Us About Privacy

If you have any questions, concerns, or complaints regarding this Privacy Policy or how we handle your personal data, our team is ready to assist you. We are committed to addressing every enquiry seriously and within a reasonable timeframe.

Data Protection Email: Send your privacy-related enquiries to [email protected]. Our team aims to respond to all inquiries within 3 business days. For issues requiring further investigation, we will provide an update within 14 calendar days.

You may also reach us via the Live Chat feature available on the 12play platform for general privacy inquiries. For formal data rights requests such as access, correction, or deletion, please use the email channel to facilitate proper processing and documentation.

256-bit SSL encryption

All data is transmitted over fully encrypted connections, protecting your information from any interception during transfer.

Full Regulatory Compliance

12play complies with all applicable data protection, AML, and KYC regulations to ensure lawful and trustworthy operations.

3-Day Fast Response

All privacy and data rights enquiries are guaranteed a response within 3 business days by our dedicated team.

Your Data, Your Control

Access, correct, or delete your data at any time. We make it easy to exercise all your privacy rights without any barriers.

FAQ
12play Privacy FAQ

Answers to the most frequently asked questions by members regarding our data protection and privacy policy.

Absolutely not. 12play will never sell, rent, or disclose your personal data to any third party for marketing or commercial purposes. Your data is only shared in limited situations such as payment processing, legal compliance, or with technical service providers bound by strict confidentiality agreements.

To request a copy of your personal data, send an email to [email protected] with the subject line "Data Access Request" along with your full name and account number. We will process your request within 30 calendar days and deliver the data in a readable format. Identity verification may be required before we disclose any information.

After account closure, your account data is retained for a minimum of 5 years while financial transaction records are retained for 7 years in compliance with Malaysian financial legal requirements. Once this retention period has ended, all data will be securely deleted or fully anonymised.

Yes, you have the right to request deletion of your personal data under certain circumstances. However, please be aware that there is data that cannot be deleted while the account remains active or for the retention period required by law, such as financial transaction records. Contact us at [email protected] for further discussion regarding your data deletion request.

In the event of a data breach affecting your personal information, 12play is committed to notifying you within the timeframe required by applicable law. Notification will be sent to your registered email with details of the incident, the data affected, and the steps taken and planned. Our security team operates 24/7 to detect and respond to any threats promptly.
Join 12play Today

Play Safe and With Confidence at 12play

Your data is fully protected. Register now and enjoy the best betting experience alongside over 500,000 active members across Malaysia.

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